Sharp AR-C200P - Color Laser Printer Manual de usuario descargar pdf (Pagina 9)

DX-C200/DX-C200P

Sales Guide

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

2008 2009 2010 2011 2012 2013 2014 2015

UnitsSold

Year

WesternEuropeForecast‐ A4ColourPrinters

Col1:0‐9

Col2:10‐19

Col3:20‐29

Col4:30‐49

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

2008 2009 2010 2011 2012 2013 2014 2015

UnitsSold

Year

EasternEuropeForecast‐ A4ColourPrinters

Col1:0‐9

Col2:10‐19

Col3:20‐29

Col4:30‐49

Market Analysis – A4 Colour Printers

 A4 Colour Printer Forecast

The 2 graphs below show the trends in each segment as well as a future forecast for all A4 Colour Printers in both

West and East Europe. The data is taken from InfoSource and includes all A4 Colour Printers being sold in the

market today (regardless of channel), thus showing the maximum potential of the A4 Colour Printer market within

Europe.

You will notice that from a volume perspective the A4 Colour Printer market is much larger in Western Europe as

colour devices are more readily accepted and there is less price pressure on businesses within developed markets,

much the same as we saw in the MFP market. Again, the Western European market makes up about 86% of all A4

Colour Printer sales.

One thing that is common between both Western and Eastern European markets though is growth and although

this growth is less prevalent than what it is in the A4 Colour MFP market it is still most evident in the 20-29ppm

category, especially in Western Europe. It is for this reason that Sharp is launching the DX-C200P.

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